Join our global community and support our
Vision for Nature Positive Travel & Tourism

The Nature Positive Vision for Travel & Tourism aspires to a future in which the industry has adopted a Nature Positive approach by 2030: integrating biodiversity safeguards and reducing impacts throughout operations and value chains while also undertaking actions to protect and restore nature. It also encourages Travel & Tourism to support and inspire governments, business, and society to implement the Global Biodiversity Framework and help transform humanity’s relationship with the natural world. 

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Why become a Guardian of Nature   

Travel & Tourism is intrinsically linked to nature and uniquely positioned to protect and restore biodiversity. 




Over 80% of Travel & Tourism goods and services directly or indirectly rely on nature’s resources and functioning ecosystems. 




According to the World Economic Forum, loss of biodiversity/ecosystem collapse is now considered one of the three most severe risks facing the world over the next ten years. 


Nature-based tourism generates annual revenues of over US$600 billion, supporting millions of jobs and providing opportunities for countries to grow and diversify their economies while protecting their biodiversity and natural heritage.  




The United Nations reports that for every dollar spent on restoration, between 3 and 75 dollars of economic benefits from ecosystem goods and services can be expected. 


The journey so far

Last year, we launched the Nature Positive Travel & Tourism report and toolbox, closely followed by the Nature Positive Vision for Travel & Tourism. Over 150 tourism businesses, destinations, and civil society representatives registered their support, ensuring our sector was represented at the UN Biodiversity Conference (COP15) in December. Together, we showed that Travel & Tourism companies can be “Guardians of Nature”.

COP15 also saw the adoption of the Global Biodiversity Framework. Hailed as the ‘Paris Agreement for nature’. This calls on governments to implement stringent regulations for corporate biodiversity assessment, monitoring and reporting. Our Nature Positive Travel & Tourism report and toolbox provide the guidance and resource to help travel businesses respond to this call to action.

Working with our partners, ANIMONDIAL, we have joined the UNWTO, the Sustainable Hospitality Alliance and others to integrate the “Nature Positive” approach throughout our sector. In 2023, we will continue to support Travel & Tourism providers to measure their impact on nature, adopt biodiversity safeguards, and seize opportunities to act. This community is still growing, and we invite more organisations to join us through signing up to our Vision.


Nature Positive
Travel & Tourism
Travelling in harmony with nature

To realise the actions required to deliver on this Vision for Travel & Tourism, please consult the World Travel & Tourism Council (WTTC) publication “Nature Positive Travel & Tourism: Travelling in Harmony with Nature”. Together with the Toolbox, it aims to help Travel & Tourism stakeholders understand and act on the urgent need to protect biodiversity and restore nature.

Get the Report

The Toolbox

Nature Positive
Travel & Tourism in Action

Our new report on "Nature Positive Travel & Tourism in Action" provides insights, guidance and a wide range of case studies to inspire and empower businesses to identify and reduce impacts on nature and invest in protecting and restoring biodiversity.

Get the Report



Nature Positive Travel & Tourism

Latest news

Cross-sector consultation held to define Nature Positive Tourism actions

From July to September 2023, in preparation for its first joint publication (Nature Positive Travel & Tourism in Action, 2023) the Nature Positive Tourism Partnership and ANIMONDIAL hosted a cross-sector consultation of leading businesses, academia, civil society and policymakers to help guide Travel & Tourism in the transition to a nature-positive future.



The World Travel & Tourism Council Announce Collaboration with UNWTO and Sustainable Hospitality Alliance at COP15

During COP15 in Montreal, the World Travel & Tourism Council (WTTC), United Nations World Tourism Organisation (UNWTO) and the Sustainable Hospitality Alliance (the Alliance) announced a new collaboration which will bring together the public and private sectors in a shared vision to halt and reverse biodiversity loss by 2030.

Press Release

COP15 Outcomes



nature landscape

5 ways you can make your next trip Nature Positive

Let’s debunk a myth about travel: it does not always have a detrimental impact on the environment. As a tourist, you can even become a force for good. If you engage in nature positive travel, you can aid the biodiversity of a region and support local communities along the way.


An eco-adventure through Puerto Rico

From bioluminescent bays to its soaring rainforest, Puerto Rico offers an abundance of natural treasures. The country is home to unique wildlife, all part of an intricate ecosystem that is as beautiful as it is fragile. Rest assured, there are ways to venture through all this in ways that can preserve, protect and nourish what you leave behind.

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